This morning I was sent this email, which I found astounding. There are still people out there who just don’t get blogging! Do people really still think this way? Really?
Does your company see the value of blogging? Or do they view it the way this company does?
Marketing Specialist to Marketing Director:
“We have spoken about this in the past and only mentioned the value to [CEO] in speaking a few months back. A WordPress/Blog functionality would be a great fit for showcasing our value on our new website. Can you and I discuss for a few moments today?”
Marketing Director to Marketing Specialist:
“This takes time and effort to even consider an much more to actually implement/maintain.
For what end in mind would we consider or pursue such a thing?”
Marketing Director to Business Development Officer for Approval:
“[Marketing Specialist] recommended a blog for the new website. I think’s it is a time sink for people who have nothing better to do than chat about their company. I don’t think it will bring us any appreciable new business and so, am not interested in wasting any time now or ever on it. However, [Marketing Specialist] thinks a blog is essential for any successful, contemporary web site and says that Department X and Department Y will use it.
Final Decision from Marketing Director to Marketing Specialist:
“No blog for Company Z or Company Y. We don’t want Company Z or Company Y resources consumed on this at this time or in a maintenance mode hereafter. If Department X and Department Y wants to pay the [web administrator] to set it up for them and wants to spend time blogging…that’s their cost to shoulder. Thanks”